Abstract: Over the last two decades, the Indian Media and Entertainment sector has grown tremendously. The gates got opened for the foreign market players and investors in India in 1991 by Narasimha government and since then efforts are being made to tap every possible avenue which was missing before 1991. This has brought Indian media an International recognition which in turn has not only increased consumerism in India but has also mediatized life totally. In this short essay I have tried to show briefly the journey and the changing roles of Indian media by analyzing the transitions and transformations in the Indian Media after the economic liberalization.

There are three services in which government intervention is involved. First is social services which are the services usually promote the social development and better outcomes in the social sector, like education, health and also contribute to the economic development. Its effect is indirect and takes more time. Second is, Economic services. These are the government services which lead to income generating and the third is General services. General Services are for government interventions.

‘Money can’t buy happiness’, gone are the days when it was believed. Today we live in the fake world of materialism where we are not ready to compromise; we are not ready to wait; we believe in satisfying our instant gratifications. Patience and endurance are the words that no more exist in our vocabulary. It is not the sympathy for the hungry poor sleeping in the cold winter nights in the footpath of the street outside our homes but the new car of the neighbor that makes us sleepless whole night. This is the world of plastic money where if the money in our wallet falls short we just need to get our card swapped. Now we don’t need to wait for the next month’s salary to come, because the credit is available everywhere.